/* ═══════════════════════════════════════════════════
   publicidad-digital.css
   Estilos específicos para /publicidad-digital
   (Los estilos globales vienen de style.css)
   ═══════════════════════════════════════════════════ */

/* ── HERO INTERNO ─────────────────────────────────── */
.page-hero {
    background: var(--navy);
    padding: 9rem 6% 6rem;
    position: relative;
    overflow: hidden;
}

.page-hero .hero-grid {
    position: absolute;
    inset: 0;
    background-image:
        linear-gradient(rgba(59, 125, 248, .06) 1px, transparent 1px),
        linear-gradient(90deg, rgba(59, 125, 248, .06) 1px, transparent 1px);
    background-size: 60px 60px;
}

.page-hero .hero-glow {
    position: absolute;
    border-radius: 50%;
    filter: blur(90px);
    pointer-events: none;
}

.page-hero .glow-1 {
    width: 500px;
    height: 500px;
    background: rgba(59, 125, 248, .15);
    top: -15%;
    left: 50%;
}

.page-hero .glow-2 {
    width: 300px;
    height: 300px;
    background: rgba(232, 160, 32, .12);
    bottom: -5%;
    right: 8%;
}

.page-hero-inner {
    position: relative;
    z-index: 2;
    max-width: 1200px;
    margin: 0 auto;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 4rem;
    align-items: center;
}

.page-hero h1 {
    font-size: clamp(2.2rem, 3.8vw, 3.4rem);
    font-weight: 800;
    color: var(--white);
    letter-spacing: -.03em;
    margin-bottom: 1.25rem;
    line-height: 1.1;
}

.page-hero h1 em {
    font-style: normal;
    background: linear-gradient(90deg, var(--blue-lt), var(--gold-lt));
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
}

.page-hero-sub {
    font-size: 1.05rem;
    color: rgba(255, 255, 255, .65);
    line-height: 1.75;
    max-width: 480px;
    margin-bottom: 2.2rem;
}

.page-hero-ctas {
    display: flex;
    gap: 1rem;
    flex-wrap: wrap;
}

/* Plataformas badge */
.platforms-badge {
    display: flex;
    align-items: center;
    gap: .75rem;
    margin-bottom: 1.5rem;
}

.plat-pill {
    display: inline-flex;
    align-items: center;
    gap: .5rem;
    background: rgba(255, 255, 255, .08);
    border: 1px solid rgba(255, 255, 255, .15);
    border-radius: 100px;
    padding: .35rem .9rem;
    font-size: .82rem;
    font-weight: 600;
    color: rgba(255, 255, 255, .85);
}

.plat-pill .plat-dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
}

.plat-pill.meta .plat-dot {
    background: #1877F2;
}

.plat-pill.google .plat-dot {
    background: #EA4335;
}

/* Hero visual - métricas animadas */
.metrics-visual {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1rem;
    position: relative;
}

.metric-card {
    background: rgba(255, 255, 255, .05);
    border: 1px solid rgba(59, 125, 248, .25);
    border-radius: 16px;
    padding: 1.5rem 1.25rem;
    animation: drift 5s ease-in-out infinite alternate;
}

.metric-card:nth-child(2) {
    animation-delay: .8s;
}

.metric-card:nth-child(3) {
    animation-delay: 1.4s;
    margin-top: -1.5rem;
}

.metric-card:nth-child(4) {
    animation-delay: 2s;
}

.metric-card .mc-label {
    font-size: .72rem;
    font-weight: 600;
    letter-spacing: .06em;
    text-transform: uppercase;
    color: var(--txt-3);
    margin-bottom: .6rem;
}

.metric-card .mc-val {
    font-family: 'Syne', sans-serif;
    font-weight: 800;
    font-size: 1.9rem;
    color: var(--white);
    line-height: 1;
    margin-bottom: .35rem;
}

.metric-card .mc-val span {
    color: var(--gold);
}

.metric-card .mc-sub {
    font-size: .75rem;
    color: rgba(255, 255, 255, .45);
}

.metric-card.highlight {
    background: rgba(59, 125, 248, .15);
    border-color: rgba(59, 125, 248, .45);
    grid-column: span 2;
}

.metric-bar-wrap {
    margin-top: .75rem;
    background: rgba(255, 255, 255, .08);
    border-radius: 100px;
    height: 6px;
    overflow: hidden;
}

.metric-bar {
    height: 100%;
    border-radius: 100px;
    background: linear-gradient(90deg, var(--blue), var(--gold));
}

/* ── PROBLEMA / DOLOR ─────────────────────────────── */
.dolor {
    background: var(--off-wh);
}

.dolor-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1.25rem;
    margin-top: 3rem;
}

.dolor-card {
    background: var(--white);
    border: 1.5px solid var(--slate);
    border-radius: var(--radius-lg);
    padding: 1.75rem;
    position: relative;
    overflow: hidden;
}

.dolor-card::after {
    content: '';
    position: absolute;
    left: 0;
    top: 0;
    bottom: 0;
    width: 4px;
    background: var(--slate);
    border-radius: 4px 0 0 4px;
    transition: background .3s;
}

.dolor-card:hover::after {
    background: var(--blue);
}

.dolor-card .dolor-quote {
    font-size: 1.3rem;
    color: var(--slate);
    font-family: 'Syne', sans-serif;
    font-weight: 800;
    margin-bottom: .75rem;
    line-height: 1;
}

.dolor-card h4 {
    font-size: .95rem;
    font-weight: 700;
    color: var(--txt);
    margin-bottom: .45rem;
}

.dolor-card p {
    font-size: .88rem;
    color: var(--txt-2);
    line-height: 1.65;
}

/* ── PLATAFORMAS ──────────────────────────────────── */
.plataformas {
    background: var(--navy);
}

.plataformas .section-title {
    color: var(--white);
}

.plataformas .section-sub {
    color: rgba(255, 255, 255, .55);
}

.plat-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin-top: 3.5rem;
}

.plat-card {
    border-radius: var(--radius-lg);
    padding: 2.5rem 2.25rem;
    border: 1px solid rgba(59, 125, 248, .2);
    background: rgba(255, 255, 255, .04);
    transition: transform .3s, border-color .3s;
    position: relative;
    overflow: hidden;
}

.plat-card:hover {
    transform: translateY(-4px);
    border-color: rgba(59, 125, 248, .45);
}

.plat-card::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    height: 3px;
    border-radius: 0 0 3px 3px;
    opacity: 0;
    transition: opacity .3s;
}

.plat-card:hover::before {
    opacity: 1;
}

.plat-card.meta::before {
    background: linear-gradient(90deg, #1877F2, #42A5F5);
}

.plat-card.google::before {
    background: linear-gradient(90deg, #EA4335, #FBBC05, #34A853);
}

.plat-logo-wrap {
    display: flex;
    align-items: center;
    gap: 1rem;
    margin-bottom: 1.5rem;
}

.plat-logo {
    width: 52px;
    height: 52px;
    border-radius: 14px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-weight: 900;
    font-size: 1.4rem;
    font-family: 'Syne', sans-serif;
}

.plat-logo.meta {
    background: #1877F2;
    color: #fff;
}

.plat-logo.google {
    background: linear-gradient(135deg, #EA4335 25%, #FBBC05 50%, #34A853 75%, #4285F4 100%);
    color: #fff;
}

.plat-logo-wrap h3 {
    font-size: 1.3rem;
    font-weight: 800;
    color: var(--white);
}

.plat-logo-wrap p {
    font-size: .8rem;
    color: rgba(255, 255, 255, .45);
    margin-top: .15rem;
}

.plat-desc {
    font-size: .93rem;
    color: rgba(255, 255, 255, .65);
    line-height: 1.75;
    margin-bottom: 1.5rem;
}

.plat-features-list {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: .6rem;
}

.plat-features-list li {
    font-size: .88rem;
    color: rgba(255, 255, 255, .7);
    display: flex;
    gap: .6rem;
    align-items: flex-start;
}

.plat-features-list li::before {
    content: '→';
    font-weight: 700;
    flex-shrink: 0;
}

.plat-card.meta .plat-features-list li::before {
    color: #42A5F5;
}

.plat-card.google .plat-features-list li::before {
    color: #FBBC05;
}

.plat-stat-row {
    display: flex;
    gap: 1.5rem;
    margin-top: 1.75rem;
    padding-top: 1.5rem;
    border-top: 1px solid rgba(255, 255, 255, .08);
}

.plat-stat {
    display: flex;
    flex-direction: column;
}

.plat-stat .ps-num {
    font-family: 'Syne', sans-serif;
    font-weight: 800;
    font-size: 1.5rem;
    color: var(--white);
}

.plat-stat .ps-label {
    font-size: .75rem;
    color: rgba(255, 255, 255, .4);
}

/* ── PROCESO ──────────────────────────────────────── */
.proceso {
    background: var(--white);
}

.proceso-steps {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1.5rem;
    margin-top: 3.5rem;
    position: relative;
}

.proceso-steps::before {
    content: '';
    position: absolute;
    top: 2rem;
    left: calc(12.5% + 1.5rem);
    right: calc(12.5% + 1.5rem);
    height: 2px;
    background: linear-gradient(90deg, var(--blue), var(--gold));
    opacity: .25;
    z-index: 0;
}

.step-card {
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    padding: 1.75rem;
    background: var(--off-wh);
    border: 1.5px solid var(--slate);
    border-radius: var(--radius-lg);
    position: relative;
    z-index: 1;
    transition: box-shadow .3s, transform .3s, border-color .3s;
}

.step-card:hover {
    box-shadow: 0 10px 30px rgba(59, 125, 248, .1);
    transform: translateY(-3px);
    border-color: #B8CCFF;
}

.step-num {
    width: 44px;
    height: 44px;
    border-radius: 12px;
    background: linear-gradient(135deg, var(--blue-dk), var(--blue));
    display: flex;
    align-items: center;
    justify-content: center;
    font-family: 'Syne', sans-serif;
    font-weight: 800;
    font-size: .9rem;
    color: var(--white);
    margin-bottom: 1.25rem;
    box-shadow: 0 4px 14px rgba(59, 125, 248, .35);
}

.step-card h4 {
    font-size: 1rem;
    font-weight: 700;
    color: var(--txt);
    margin-bottom: .5rem;
}

.step-card p {
    font-size: .88rem;
    color: var(--txt-2);
    line-height: 1.65;
}

.step-icon {
    font-size: 1.6rem;
    margin-bottom: .75rem;
}

/* ── RESULTADOS / PRUEBA SOCIAL ───────────────────── */
.resultados {
    background: var(--off-wh);
}

.resultados-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1.5rem;
    margin-top: 3.5rem;
}

.resultado-card {
    background: var(--white);
    border: 1.5px solid var(--slate);
    border-radius: var(--radius-lg);
    padding: 2rem 1.75rem;
    transition: box-shadow .3s, transform .3s;
}

.resultado-card:hover {
    box-shadow: 0 10px 30px rgba(59, 125, 248, .08);
    transform: translateY(-3px);
}

.rc-industry {
    display: inline-block;
    background: var(--slate);
    color: var(--blue-dk);
    font-size: .72rem;
    font-weight: 700;
    letter-spacing: .05em;
    text-transform: uppercase;
    border-radius: 100px;
    padding: .2rem .75rem;
    margin-bottom: 1.25rem;
}

.rc-stat {
    font-family: 'Syne', sans-serif;
    font-weight: 800;
    font-size: 2.4rem;
    line-height: 1;
    margin-bottom: .35rem;
}

.rc-stat span {
    color: var(--gold);
}

.rc-desc {
    font-size: .88rem;
    color: var(--txt-2);
    line-height: 1.65;
    margin-bottom: 1.25rem;
}

.rc-quote {
    font-size: .88rem;
    color: var(--txt);
    font-style: italic;
    border-left: 3px solid var(--blue);
    padding-left: .85rem;
    line-height: 1.6;
}

.rc-author {
    margin-top: .75rem;
    font-size: .78rem;
    font-weight: 600;
    color: var(--txt-3);
}

/* ── INCLUIDO EN EL SERVICIO ──────────────────────── */
.incluido {
    background: var(--navy);
}

.incluido .section-title {
    color: var(--white);
}

.incluido .section-sub {
    color: rgba(255, 255, 255, .55);
}

.incluido-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1.25rem;
    margin-top: 3.5rem;
}

.incluido-item {
    background: rgba(255, 255, 255, .04);
    border: 1px solid rgba(59, 125, 248, .18);
    border-radius: var(--radius);
    padding: 1.5rem;
    display: flex;
    gap: 1rem;
    align-items: flex-start;
    transition: background .3s, border-color .3s;
}

.incluido-item:hover {
    background: rgba(59, 125, 248, .09);
    border-color: rgba(59, 125, 248, .4);
}

.inc-icon {
    width: 44px;
    height: 44px;
    border-radius: 12px;
    background: rgba(59, 125, 248, .2);
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 1.3rem;
    flex-shrink: 0;
}

.incluido-item h4 {
    font-size: .95rem;
    font-weight: 700;
    color: var(--white);
    margin-bottom: .35rem;
}

.incluido-item p {
    font-size: .84rem;
    color: rgba(255, 255, 255, .55);
    line-height: 1.65;
}

/* ── PLAN CTA ESPECIAL ────────────────────────────── */
.plan-cta-section {
    background: var(--off-wh);
}

.plan-cta-card {
    background: var(--navy);
    border: 1.5px solid rgba(59, 125, 248, .3);
    border-radius: 24px;
    padding: 3rem;
    display: grid;
    grid-template-columns: 1fr auto;
    gap: 3rem;
    align-items: center;
    position: relative;
    overflow: hidden;
    max-width: 1000px;
    margin: 3rem auto 0;
}

.plan-cta-card::before {
    content: '';
    position: absolute;
    inset: 0;
    background: radial-gradient(circle at 80% 50%, rgba(59, 125, 248, .12), transparent 60%);
    pointer-events: none;
}

.plan-cta-card h3 {
    font-size: clamp(1.6rem, 2.5vw, 2.2rem);
    font-weight: 800;
    color: var(--white);
    letter-spacing: -.025em;
    margin-bottom: .75rem;
}

.plan-cta-card h3 em {
    font-style: normal;
    color: var(--gold-lt);
}

.plan-cta-card p {
    color: rgba(255, 255, 255, .6);
    font-size: .95rem;
    line-height: 1.7;
    max-width: 520px;
}

.plan-cta-price-box {
    text-align: center;
    flex-shrink: 0;
}

.plan-cta-price-box .pcp-from {
    font-size: .78rem;
    font-weight: 600;
    letter-spacing: .07em;
    text-transform: uppercase;
    color: rgba(255, 255, 255, .4);
    margin-bottom: .4rem;
}

.plan-cta-price-box .pcp-price {
    font-family: 'Syne', sans-serif;
    font-weight: 800;
    font-size: 2.8rem;
    color: var(--white);
    line-height: 1;
    margin-bottom: .25rem;
}

.plan-cta-price-box .pcp-price sup {
    font-size: 1.2rem;
    color: var(--gold);
}

.plan-cta-price-box .pcp-per {
    font-size: .8rem;
    color: rgba(255, 255, 255, .4);
    margin-bottom: 1.5rem;
}

.cta-trust-mini {
    display: flex;
    flex-direction: column;
    gap: .4rem;
    margin-top: 1.25rem;
}

.ctm-item {
    font-size: .78rem;
    color: rgba(255, 255, 255, .4);
    display: flex;
    align-items: center;
    gap: .4rem;
}

.ctm-item::before {
    content: '✓';
    color: var(--gold);
    font-weight: 700;
}

/* ── FAQ OBJECIONES ───────────────────────────────── */
.faq {
    background: var(--white);
}

.faq-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1.25rem;
    margin-top: 3rem;
}

.faq-item {
    border: 1.5px solid var(--slate);
    border-radius: var(--radius);
    padding: 1.5rem 1.75rem;
    transition: border-color .3s;
}

.faq-item:hover {
    border-color: #B8CCFF;
}

.faq-item h4 {
    font-size: .98rem;
    font-weight: 700;
    color: var(--txt);
    margin-bottom: .6rem;
    display: flex;
    gap: .65rem;
    align-items: flex-start;
}

.faq-item h4::before {
    content: 'Q';
    background: linear-gradient(135deg, var(--blue-dk), var(--blue));
    color: var(--white);
    font-size: .7rem;
    font-weight: 800;
    border-radius: 6px;
    padding: .18rem .45rem;
    flex-shrink: 0;
    margin-top: .15rem;
    letter-spacing: .04em;
}

.faq-item p {
    font-size: .9rem;
    color: var(--txt-2);
    line-height: 1.7;
}

/* ── RESPONSIVE ───────────────────────────────────── */
@media (max-width: 900px) {
    .page-hero-inner {
        grid-template-columns: 1fr;
    }

    .metrics-visual {
        display: none;
    }

    .dolor-grid {
        grid-template-columns: 1fr;
    }

    .plat-grid {
        grid-template-columns: 1fr;
    }

    .proceso-steps {
        grid-template-columns: 1fr 1fr;
    }

    .proceso-steps::before {
        display: none;
    }

    .resultados-grid {
        grid-template-columns: 1fr;
    }

    .incluido-grid {
        grid-template-columns: 1fr 1fr;
    }

    .plan-cta-card {
        grid-template-columns: 1fr;
        text-align: center;
    }

    .faq-grid {
        grid-template-columns: 1fr;
    }

    .plan-cta-card p {
        max-width: 100%;
    }
}

@media (max-width: 600px) {
    .proceso-steps {
        grid-template-columns: 1fr;
    }

    .incluido-grid {
        grid-template-columns: 1fr;
    }
}